The BSchool Engine Monthly Plan

Pick the Engine and we run your whole direct-to-fan system with you: your store, your content, your campaigns, and the plan behind them.

How the 3-month cycle works

The Engine runs in 3-month cycles. Work builds over time, not all at once.

1. Month 1, Build: we set the strategy and bulk-create your content and campaigns. Content made this month starts posting in month 2.
2. Month 2, Execute: we run your content, campaigns, and ads, and keep your store updated.
3. Month 3, Execute and Review: we track what's working and close the cycle with your 90-day strategy review call.

Every new cycle follows the same pattern. On the Monthly plan, each cycle is 3 monthly payments.

What's included

• The Shopify Build: your full Direct-to-Fan store, built for you
• Site Management: ongoing store maintenance, updates, and tech support
• All seven Engine areas: brand, audience, products, commerce, partnerships, execution, and marketing
• 12 to 20 pieces of content a month, 36 to 60 per cycle
• Video editing: you record your footage with direction from us on what to capture. In-person shoots may be available depending on your location and our service area.
• Social media and community management
• Email list and customer journey
• Social and Google ads, managed for you
• New product pages for your store
• Email tech support, Mon–Fri, 10am–7pm
• Project management for launches and events
• A weekly 1-hour work session call to handle needs and plan your workflow
• A 90-day strategy review call at the end of every cycle

Payment options

Pay with Shop Pay or a credit or debit card. Your plan renews automatically each month on the day you signed up. Shop Pay Installments isn't available for monthly subscriptions. To split a payment with Affirm, choose the Full Cycle.

Price

$1,497/month, billed monthly for up to 12 months.

No minimum. We suggest at least 3 months for best results, because marketing needs time to generate data.

Prefer to pay up front? The Full Cycle saves you money and locks your rate for your next cycle.

Not included, paid directly by you: your Shopify plan and ad spend. Recommended ad budget: $200–$500 per month.

How to start

The Engine starts with a free 45-minute discovery call.

1. Go to the Discovery Call page.
2. Click Book Now and pick a date and time that works for you.
3. Answer a few short questions about your brand.
4. Check your email for your confirmation and meeting link.

After the call, you'll get your service agreement by email. Work begins once your agreement is signed and payment is made.