Everything in one
Site Management
Ongoing store maintenance, updates, and tech support.
All seven Engine areas
Managed with you, every cycle.
The BSchool Engine
A seven-part operating system for selling direct.
Pick the Engine and we run your whole direct-to-fan system with you: your store, your content, your campaigns, and the plan behind them.
Book your free discovery callInside the Engine
1 · Brand Foundation
Creative direction and brand strategy. Brand identity, visual look, and design. Brand voice, story, and ideal customer.
2 · Audience & Communication
Social media management and scheduling. Content strategy and creation: 12 to 20 pieces a month. Community engagement.
3 · Product & Offer
In the Shopify Build. Products built for your brand. Identify top performers.
4 · Commerce Infrastructure
In the Shopify Build. Website and store development, point-of-sale and link-in-bio sales, customer journey, email list, retargeting, and store tech support.
5 · Partnerships
Support in finding sponsorships and brand deals. Influencer and social media collaborations. Product and charitable collaborations.
6 · Execution
Project management from planning to wrap-up. Event coordination and vendor relations. Project rollouts, and show and podcast management.
7 · Marketing & Intelligence
3-month campaigns with 90-day adjustment cycles. Social media and Google ads. PR and influencer campaigns. Insight analytics and SWOT analysis.
How your 3-month cycle runs
Month 1 · Build
We set the strategy and bulk-create your content and campaigns.
Month 2 · Execute
We run your content, campaigns, and ads, and keep your store updated.
Month 3 · Execute + Review
We track what’s working and close the cycle with your 90-day strategy review call.
Your content: you record on your phone or camera with our direction, and we edit. In-person shoots may be available in our area. You approve everything before it posts.
Every month, you get
- 12 to 20 pieces of content a month, 36 to 60 per cycle
- Social media and community management
- Email list and customer journey
- Social and Google ads, managed within the budget you set
- New product pages for your store
- Email tech support, Mon–Fri, 10am–7pm
- Project management for launches and events
- A weekly 1-hour work session call
Choose your pace
Full Cycle · $4,000 one-time
One 3-month cycle, paid up front. Saves $491 and locks your rate for your next cycle.
1-Year Renewal · $4,000 quarterly
4 payments over 12 months, for clients who have completed a Full Cycle.
Ad spend is separate and paid directly by you. Recommended ad budget: $200–$500 per month. Your Shopify plan is also paid directly by you.