The Direct-to-Fan System

A custom Shopify system, built for you, to turn attention into real, owned income.

When your audience grows, your setup needs to keep up. This gives you one place to sell.

Book your free discovery call

Who it’s for

Recording artists & producers · Media Brands & podcasts · Live streamers Coaches, trainers & gym owners · DJs Promoters & party brands · Comedians, Poets & spoken word artists · Dance, yoga Pilates & fitness studios · Music teachers Vocal coaches & tutors · Recording studios Barbers, salons & beauty pros · Chefs Caterers & food creators · Speakers Authors & educators · Photographers Videographers & visual artists · Streetwear & merch brands · Community Organizations & local venues

One place to sell

Music · Merch · Digital downloads Event tickets · Bundles · Livestreams · Zoom virtual sessions Subscriptions · Appointment bookings

This is not an experiment.

It’s a complete system, and results depend on how you use it. If you’re ready to take responsibility for growth, this fits.

What you get

01

Shopify store build

Sell anything. Digital. Physical. Live.

02

2 live Zoom design calls

1 hour each. We lock the look together.

03

2 live Zoom training calls

1 hour each. You learn how to run it yourself.

04

1 month email support

Mon–Fri, 10am–7pm.

05

Your data. Your money.

Set up on a Shopify account in your name.

06

Free Shopify business bank account

Through Shopify Balance, where available. Keeps money clean and organized.

Also built in: ad tracking wired in from day one, ready for paid traffic.

Why one hub matters

Products that promote each other

Every sale, signup, and booking feeds one customer record, so what someone buys from you shapes what you offer them next.

Retargeting that goes further

Your ads reach people you’ve already captured, not strangers, which can lower what you spend to win a sale.

Relationships that last

Built-in customer tools keep each fan’s history and messages in one place, so you can nurture them and keep them coming back.

Inside the build

Everything on this page is included in the Shopify Build.

Signature audio experience

  • A site-wide player for your music, podcast, or sessions that follows visitors page to page
  • Your sound is front and center from the first click

Events & schedule

  • One calendar for shows, classes, and events, with paid and free events side by side
  • Visitors can buy tickets or add free events to their calendar in a click

Bookings & signups

  • Custom request forms for bookings, inquiries, and applications, sent to your inbox and email list
  • Real-time appointment booking and email signups
  • Waitlist forms that test demand for new products and offers, and build a list for retargeting and presales
  • Every inquiry lands where it should

Content & video

  • Your newest video or episode featured automatically from your playlist
  • A home for your back catalog, blog, and show notes

Commerce

  • Tickets, merch, digital products, and virtual classes on Zoom or Google Meet
  • Subscriptions and memberships
  • Store pages organized your way, including separate pages for each city or location you serve

Marketing built in

  • Automated email campaigns, abandoned cart recovery, and discount codes
  • Connected to Instagram, Facebook, and Google

Built to last

  • Stable, fast, and easy to update

Powered by Shopify

Fast payouts & 24/7 support

Shopify Payments sends your sales to your bank on a regular schedule, and Shopify support is there around the clock.

Shopify Capital

As your store grows, you may qualify for funding based on your sales, not your credit. No equity given up, and repayment is a set share of daily sales.

Sell everywhere

One dashboard for website, social, and in-person sales. Sell drops on Instagram and Facebook, and artists can show merch on Spotify.

Also included in the build: integrations, ticketing app setup, and automated email sequences. Larger custom features are scoped and priced separately before work begins.

Good to know: Shopify sets its own features, eligibility, and pricing, and these can change over time. Some features, like Shopify Capital, depend on your location and store history.

The Shopify Build

$497, one-time payment.

4-week timeline from your intake session. You launch only when you say yes, and your site can be held at no cost for up to 1 year. Not included, paid directly by you: your Shopify plan and ad spend.